Marketing advice agency for B2B service providers
We’re performance improvers in brand positioning, (re)branding, online marketing, post merger integration and brand valuation. We’ve been doing this since 2012 for middle to big, national and international B2B organizations.
We believe that marketing and communication is an integral way of thinking and doing. If properly deployed, it makes a structural contribution to the continuity and improvement of your commercial organization. When used in a results-oriented, measurable and personal manner, growth in sales is always a result.
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Femke Fennis
Interim Team Lead / Marketing Consultant
Experience gained at Ziggo, Telfort, and Eneco. Strong in (re)branding, employer branding, always-on campaign flow, online and offline marketing strategies, agile way of working, and proposition marketing.
- Expert in engaging and connecting people.
- Gets energy from building in a dynamic environment.
- Renovated a doctor's residence from 1903.
- Recent achievement: Head of Marketing at Eneco eMobility.
Hans Dekker
Owner, Managing Director
After starting his career at companies such as McKinsey, Postbank, and KPMG Consulting, he is now primarily active as an interim manager. He has worked with organizations including Eneco eMobility, Team Rockstars IT, and Projective Group.
- Inexhaustible source of creativity
- "Getting the job done" is in his DNA.
- Was a part-time marketing lecturer for 5 years.
- Recent achievement: Interim CMO at a SaaS startup in Transport & Logistics.
Hans de Winkel
Associate Partner
Hans always keeps his focus on the entire commercial funnel. A quick thinker who understands the full scope of branding, marketing, and sales. He has gained experience at companies such as EY, KPN, Menzis, Logica, Geldnet, PostNL, and Budget Rent a Car.
- Oversees the marketing & sales funnel.
- Strives for continuous improvement.
- Quick thinker and go-getter.
- Recent achievement: founding a sports marketing agency.
Marieke Hendrix
Business Designer and Perception Marketeer
As a TV journalist and video maker, she saw for years how fear and emotion often override logic during crises. That’s why she helps teams in positioning or transformation processes gain a new perspective by making limiting beliefs and assumptions visible and open for discussion. She highlights the difference between ‘truth’ and perception, and encourages teams to take action and find relevance and meaning.
- Swears by emotion as the fuel for action.
- Shows the difference between reality and perception.
- Blogs on the knowledge platform Marketingfacts.
- Recent achievement: In 2020, she published her own book Reframe.
Stephanie van der Woude
Marketing Consultant Online
Advisor and hands-on content marketer (SEO) with a passion for storytelling. Through her university degree in Media and Culture, she has gained extensive experience with all forms of content and reaching the right target audience.
- Careful and detail-oriented.
- Empathetic and socially driven.
- Passionate about filmmaking.
- Recent achievement: Successful crowdfunding campaign for a short film about dementia.
Wiebe Heeres
Marketing Consultant, Team lead Online
Enthusiastic marketing strategist with extensive experience in positioning, marketing, and project management. With a background in Commercial Economics and a Master’s in Marketing Management, he excels in analysis, strategy, and online marketing.
- Brand and online marketing specialist.
- Eye for detail and always critical.
- Passionate about music and skiing.
- Recent achievement: Leading our online marketing department.
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Internship or advisor
We sometimes look for new colleagues or interns. Check our job page to see what you can do.
Our core values are:
- Sympathetic: we discuss and listen to our relationships with respect and an open mind.
- Critical: keep asking questions and double-checking. We don’t just take anything at face value.
- Creative: we are hired to generate new impulses and ideas.
"Thanks to the efforts of Ministry of Marketing, our online platform has generated many more projects, and our revenue has doubled in 2017, 2018, and 2019."
