Marketing advice agency for B2B service providers
We’re performance improvers in brand positioning, (re)branding, online marketing, propositions, pricing strategies and brand valuation. We’ve been doing this since 2012 for middle to big, national and international B2B organizations.We believe that marketing and communication is an integral way of thinking and doing. If properly deployed, it makes a structural contribution to the continuity and improvement of your commercial organization. When used in a results-oriented, measurable and personal manner, growth in sales is always a result.
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Hans Dekker
Owner, Managing Director
After starting his career at companies such as McKinsey, Postbank, and KPMG Consulting, he is now primarily active as an interim manager and brand valuator. He has worked with organizations including Anthura, Eneco eMobility, Team Rockstars IT and Projective Group.
- Inexhaustible source of creativity
- "Getting the job done" is in his DNA.
- Was a part-time marketing lecturer for 5 years.
- Recent achievement: Interim manager at Anthura
Hans de Winkel
Associate Partner
Hans always keeps his focus on the entire commercial funnel. A quick thinker who understands the full scope of branding, marketing, and sales. He has gained experience at companies such as EY, KPN, Menzis, Logica, Geldnet, PostNL, and Budget Rent a Car.
- Oversees the marketing & sales funnel.
- Strives for continuous improvement.
- Quick thinker and go-getter.
- Recent achievement: co-founder of Van Waerde
Marieke Hendrix
Business Designer and Perception Marketeer
In times of crisis, fear and emotion often take over from reason. That is why she helps teams in change processes to gain a new perspective, by showing the difference between truth and perception, encouraging them to take action and to find relevance and meaning.
- Swears by emotion as fuel for action
- Blogs for the platform Marketingfacts
- Recent achievement: her own book Reframe
Stephanie van der Woude
Marketing Consultant Online
Advisor and hands-on content marketer (SEO) with a passion for storytelling. Through her university degree in Media and Culture, she has gained extensive experience with all forms of content and reaching the right target audience.
- Careful and detail-oriented.
- Empathetic and socially driven.
- Passionate about filmmaking.
- Recent achievement: became a certified AI Marketing Professional
Wiebe Heeres
Marketing Consultant, Team lead Online
Enthusiastic marketing strategist with extensive experience in positioning, marketing, and project management. With a background in Commercial Economics and a Master’s in Marketing Management, he excels in analysis, strategy, and online marketing.
- Brand and online marketing specialist.
- Eye for detail and always critical.
- Passionate about music and skiing.
- Recent achievement: Leading our online marketing department.
Will your image be here soon?
Internship or advisor
We sometimes look for new colleagues or interns. Check our job page to see what you can do.
Our core values are:
- Sympathetic: we discuss and listen to our relationships with respect and an open mind.
- Critical: keep asking questions and double-checking. We don’t just take anything at face value.
- Creative: we are hired to generate new impulses and ideas.
"Thanks to the efforts of Ministry of Marketing, our online platform has generated many more projects, and our revenue has doubled in 2017, 2018, and 2019."
Juliëtte Zwinkels
Lawyer and founder, platform Jurable
