Brand Valuation

Brand Valuation requires specific knowledge. If you understand which metrics impact the value of your brand, you can positively influence these values.We combine metrics from the financial situation with specific marketing metrics.Brand valuation is particularly useful for accountants, controllers, and M&A specialists who conduct business valuations. We enable you to:

When is brand value relevant?

Insolvency law

What still holds value in the estate after a bankruptcy? A brand can be so strong that it can be sold. An appraisal of that brand helps.

Business acquisition

A brand can sometimes represent 80% of a company’s value. That’s why it’s important to know the value of the brand when conducting a business valuation.

Management Buy-Out/In

Sometimes a negotiation gets “stuck” over a brand. Valuing the brand provides clarity and a guideline for the negotiation.

Carve-out or carve-in

In a planned carve-out where a new brand name needs to be developed, we determine the costs of renaming and rebranding.

For lawyers, entrepreneurs, and M&A

There may be situations where the value of your own or another company needs to be determined. This could be because you are considering an acquisition, thinking about selling your business, or planning to open multiple locations. The value of a brand should be an integral part of business valuations.Brand valuation is particularly relevant for parties conducting valuations for buyers, sellers, and those exiting a business. It is also useful for marketing departments that want to understand the impact of their efforts on the brand they work for, or for companies and organizations that have gained brand recognition and aim to maximize the value of their brand within a certain timeframe.Brand value can be monitored monthly, quarterly, biannually, or annually.

They have already commissioned us:

Want to know more? Ask Hans

Professionals in marketing and branding, and even in the financial world, find it difficult to measure the value of a brand. That’s why Hans has conducted extensive research on this topic.

During the research and the development of the calculation model, Hans has spoken—and continues to speak—with many professionals in the field of M&As, including specialists from EY, Grant Thornton, ETL Accountants, and many others.