Brand Valuation
Brand Valuation requires specific knowledge. If you understand which metrics impact the value of your brand, you can positively influence these values.
We combine metrics from the financial situation with specific marketing metrics.
Brand valuation is particularly useful for accountants, controllers, and M&A specialists who conduct business valuations. We enable you to:
- Increase the value of your brand
- Monitor the value of your brand
- Compare it with other brands
Who is Brand Valuation relevant for?
There may be situations where the value of your own or another company needs to be determined. This could be because you are considering an acquisition, thinking about selling your business, or planning to open multiple locations. The value of a brand should be an integral part of business valuations.
Brand valuation is particularly relevant for parties conducting valuations for buyers, sellers, and those exiting a business. It is also useful for marketing departments that want to understand the impact of their efforts on the brand they work for, or for companies and organizations that have gained brand recognition and aim to maximize the value of their brand within a certain timeframe.
Brand value can be monitored monthly, quarterly, biannually, or annually.
Want to know more? Ask Hans
Marketing and branding professionals, as well as those in the financial sector, find it difficult to measure the value of a brand. That’s why Hans has conducted extensive research on this topic.
During the research and development of the calculation, Hans has spoken and continues to speak with many professionals in the field of M&A. Specialists from EY, Grant Thornton, ETL Accountants, and many others.
