Brand Positioning

Employees, customers, and suppliers who feel your sincere intentions stay longer.A strong brand positioning significantly contributes to this. Engage them in an attractive way with communication that is distinctively different. Because powerful and varied forms of communication are the key to success and growth.

Become Brand of Choice

With a team of experienced specialists, we propel B2B service providers to a new level of ambition. We are particularly specialized in brand positioning. Our efforts accelerate companies that want or need to scale up. Strong engagement through a well-thought-out brand positioning leads to higher quality levels and fosters growth on multiple fronts:

You become a ‘Brand of Choice’;
Pride in the brand will increase;
The value of your brand will grow;
Happy people are more effective and have higher brand loyalty.

Our efforts lead to better engagement and faster growth, improving business continuity. We ensure:

An activated target audience, both internally and externally;
Widespread understanding of the direction your organization is heading;
Improved brand and marketing performance, better ROI on marketing spend.

Also, check out our articles on brand positioning!

Want to know more? Ask Hans

More than 25 years experience as Senior Marketing Professional and Consultant at B2B M&A’s, Tech Scale-Ups and SME & Big companies.
McKinsey, KPMG Consulting and ING Bank alumnus, amongst others
‘Getting the job done’ was tailor-made for him.
Founder and owner of Ministry of Marketing (since 2012).

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“What a fantastic idea—you could have been architects!” we said when the team at Ministry of Marketing surprised us yet again with a creative concept for our repositioning and propositions. They not only studied our target audience thoroughly but also took the time to truly understand us as a company. Ministry of Marketing is an amazing team that consistently exceeds expectations.