Brand Positioning
- An activated target audience
- Improved brand and marketing performance
- Better results of your marketing efforts
Become Brand of Choice
With a team of experienced specialists, we propel B2B service providers to a new level of ambition. We are particularly specialized in brand positioning. Our efforts accelerate companies that want or need to scale up, or those formed through a buy-and-build strategy (M&A).
Strong engagement through a well-thought-out brand positioning leads to higher quality levels and fosters growth on multiple fronts:
- You become a ‘Brand of Choice’;
- Pride in the brand will increase;
- The value of your brand will grow;
- Happy people are more effective and have higher brand loyalty.
Our efforts lead to better engagement and faster growth, improving business continuity. We ensure:
- An activated target audience, both internally and externally;
- Widespread understanding of the direction your organization is heading;
- Improved brand and marketing performance, better ROI on marketing spend.
Also, check out our articles on brand positioning!
Want to know more? Ask Hans
- More than 25 years experience as Senior Marketing Professional and Consultant at B2B M&A’s, Tech Scale-Ups and SME & Big companies.
- McKinsey, KPMG Consulting and ING Bank alumnus, amongst others
- ‘Getting the job done’ was tailor-made for him.
- Founder and owner of Ministry of Marketing (since 2012).
