Here you’ll find knowledge and insights to bridge your biggest marketing gaps. Our marketing strategists have decades of experience in (interim) marketing positions and marketing projects. Valuable lessons and expertise that we’re happy to share in our blogs, articles and longreads.
AI, even more privacy legislation, new cookie banners, and expanded possibilities in terms of content. Marketing certainly hasn’t stood still in 2024. But what’s next?
Due to stricter EU regulations, there is a lot of attention on GDPR cookie banners and third-party cookies. These tighter regulations and increased enforcement have
It’s been a while since the AVG/GDPR legislation got everyone riled up. When it came into effect in 2018, you were all of a sudden
In M&A scenarios where a Buy & Build strategy is applied, the board is primarily concerned with internal structure and organization. What’s missing is the
2023 was the year of AI, its rise, and its settling. As we approach the end of the year, it’s time to explore the marketing
What’s going on in the mind of your ideal customer? If only you knew, creating a marketing strategy would be much easier. Personas can help
Third-party cookies are the driving force behind online advertising. Companies like Facebook, LinkedIn, and Google collect vast amounts of data about their users. For example,
Coming up with a brand name is a challenge that you can approach in different ways. You can, of course, come up with a brand
Much has been written and even more research has been conducted on calculating brand equity. Based on our own research and our experience as B2B
Well, for this reason. In a constantly changing world, it is often challenging to maintain a progressive image. A new brand name or rebranding is
How do you build a strong business case for your rebranding project? We share a checklist with the key metrics. For many smaller businesses, rebranding
Every quarter we’ll send you an update with inspiring tips, new marketing insights and interesting cases.
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