The six B2B marketing trends for 2026
Wat aan het begin van 2025 goed werkte biedt geen garanties meer voor je marketingstrategie in 2026. Eén grote speler in die verschuiving is natuurlijk
14 January 2026
Here you’ll find knowledge and insights to bridge your biggest marketing gaps. Our marketing strategists have decades of experience in (interim) marketing positions and marketing projects. Valuable lessons and expertise that we’re happy to share in our blogs, articles and longreads.
Wat aan het begin van 2025 goed werkte biedt geen garanties meer voor je marketingstrategie in 2026. Eén grote speler in die verschuiving is natuurlijk
Predictive marketing is a data-driven approach that leverages both historical and real-time data. When combined with machine learning techniques, it enables businesses to predict future
Search Engine Optimization (SEO) is a familiar concept for most companies. But now that AI is increasingly being used as a search engine, confusion has
When a company acquires one or more businesses, it faces several challenges. In this article we dive deeper into the commercial and communication challenges of
Nokia was and still is one of the most well-known brand names when it comes to mobile phones, but its connotations have changed. When Nokia
When one or more companies are acquired, a collection of brands is created. These brands often need to be brought together within a logical brand
AI, even more privacy legislation, new cookie banners, and expanded possibilities in terms of content. Marketing certainly hasn’t stood still in 2024. But what’s next?
Due to stricter EU regulations, there is a lot of attention on GDPR cookie banners and third-party cookies. These tighter regulations and increased enforcement have
It’s been a while since the AVG/GDPR legislation got everyone riled up. When it came into effect in 2018, you were all of a sudden
M&A marketing and communication is often overlooked in a buy & build-strategy. The board mostly worries about internal structure and organization. What’s missing is that
2023 was the year of AI, its rise, and its settling. As we approach the end of the year, it’s time to explore the marketing
What’s going on in the mind of your ideal customer? If only you knew, creating a marketing strategy would be much easier. Personas can help
Third-party cookies are the driving force behind online advertising. Companies like Facebook, LinkedIn, and Google collect vast amounts of data about their users. For example,
Coming up with a brand name is a challenge that can be approached in several ways. You can, of course, come up with a brand
Much has been written and even more research has been conducted on calculating brand equity. Based on our own research and our experience as B2B
Well, for this reason. In a constantly changing world, it is often challenging to maintain a progressive image. A new brand name or rebranding is
How do you build a strong business case for your rebranding project? We share a checklist with the key metrics. For many smaller businesses, rebranding
Every quarter we’ll send you an update with inspiring tips, new marketing insights and interesting cases.
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