Online marketing for B2B
The right strategy for online success!
Online marketing for B2B requires a different strategy than for B2C. The purchasing process often takes longer and involves multiple decision-makers. We address this by first mapping out your current online marketing efforts, identifying pain points, defining goals, and determining where your target audience is located. With this knowledge, we create a strategy to efficiently utilize SEA, SEO, and social media, among other tactics.
Combining is key
Entrepreneurs and directors also explore and search online. To engage everyone in the funnel and address the right questions, we conduct keyword research and develop personas of your ideal customers. These findings form the foundation of the online marketing strategy. This allows us to create a powerful online marketing approach that ensures both short- and long-term visibility and discoverability of your brand.
Success in the short and long term
Based on keywords and phrases that align with your company’s positioning strategy, we develop SEO content, SEA campaigns, and social media ads. SEO (search engine optimization) ensures long-term visibility by establishing your authority in your field. Advertisements (on one or multiple platforms) provide immediate visibility by quickly bringing attention to your brand or a specific service.
Everything in order
To succeed online, it’s important that the entire funnel is optimized. A shiny campaign only works if you present the right content, engage the right audience, and can effectively follow up on leads. To achieve this, we also focus on optimizing privacy-friendly website data collection, technical functionality, website usability, the appeal of your offering, and the overall online presentation of your brand. In short, these are our six ingredients for online success.
Want to know more? Ask Wiebe
- Brand- and marketingstrategist
- Online marketing specialist
- Attention to detail and always analytical
“Together with Ministry of Marketing we completed an enjoyable and educational positioning trajectory. One of the results was our 'explanimation' video, which has significantly helped us refine our story.”
