With a very successful campaign of the new brand Projective Group, we realized a fat ROI. In this case study you can read how we did it.
In recent years, Charco & Dique, Enigma Consulting, Mastermind Consulting have been acquired by Projective. By mid-2023, the aforementioned brands were merged into Projective Group. This merger of brands was to be presented to the Dutch financial market with a successful campaign .
With a broad mix of media, there was no way around Projective Group’s brand launch. We bought and negotiated several advertising positions. Among others at the FD, in PensionPro, on billboards (OOH). We also deployed branded video messages on LinkedIn from the founders/partners of the acquired parties.
“Through Google, they came to us. The name Ministry of Marketing strongly appealed to them because they themselves founded The Ministry of Compliance.”
Hans Dekker, marketing consultant
In addition to the set of ads and messages, we were able to arrange an interview on Business News Radio (BNR), and made a significant impact that resonated throughout the market.
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Partner Corjan Mol in the BNR studio (photography: Lyone Peperkamp)
That’s another fat ROI
The positive feedback they received confirmed that this campaign stood out and was very successful. In the final phase of the campaign, Projective Group secured two new assignments that allowed them to deploy approximately 15 consultants directly to the given assignments.
A collaboration that continued
After a few months of consolidation, Projective Group approached us again. Because of this success, they asked us back to help them set up and support a high-quality marketing team and further strengthen their brand position in the Dutch market.
