With a very successful brand campaign of the new brand Projective Group, we have achieved a great ROI. In this case you can read how it happened.
In recent years, Dutch consultancy firms Charco & Dique, Enigma Consulting, and Mastermind Consulting have been acquired by the Belgian firm Projective. In mid-2023, these mentioned brands were merged into Projective Group. This merger of brands needed to be presented with a successful brand campaign towards the Dutch financial market.
With a wide mix of media, the launch of Projective Group couldn’t be ignored. We bought and negotiated various advertising positions, including in the FD, in PensioenPro, and on billboards (OOH). Additionally, we utilized branded video messages on LinkedIn from the founders/partners of the acquired companies.
“They found us through Google. They were strongly drawn to the name Ministry of Marketing because they themselves founded The Ministry of Compliance.”
Hans Dekker, marketing consultant
In addition to the set of advertisements and posts, we were able to arrange an interview on Business News Radio (BNR), making a significant impact that resonated throughout the entire market.
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Partner Corjan Mol in at BNR studio (photographie: Lyone Peperkamp)
Now, that’s what I call a solid ROI!
The positive feedback they received confirmed that this campaign made a strong impression and was very successful. In the final phase of the campaign, Projective Group secured two new projects, allowing them to deploy approximately 15 consultants directly to these assignments.
A collaboration that continued
After a few months of consolidation, Projective Group approached us again. Due to this success, they asked us back to help them set up and support a high-performance marketing team and strengthen their brand position in the Dutch market even more.
