Marketing workshops
On marketing gaps, naming & rebranding and propositions
Could you use a strong push in the right direction on these kinds of topics? We provide in-house marketing workshops for B2B organizations on developing propositions, identifying and solving marketing gaps, and everything involved in naming and (re)branding.
Unique proposition as USP
(and fitting pricing strategy)
All good things come in threes. In the Propositions workshop, we come up with one, two, or three possible propositions, each with three pricing options. After all, in business, people want to have choices.
This workshop answers questions like:
- How do you develop strong and fitting propositions based on your positioning?
- How can we effectively bring these propositions to the attention of our target audience?
- Can we apply different pricing strategies?
- How do we get the executive team or steering committee on board with our new ideas?
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Discover marketing gap(s)!
(with concrete action points)
Discover where your ‘marketing gaps’ lie and how to solve them (based on our Marketing Performance Model© with 12 Ps). It provides new insights and inspiration to immediately start addressing the identified marketing gaps.
This workshop answers questions like:
- How can we make our marketing efforts more effective?
- Why are certain campaigns not delivering the desired results?
- Are we using the right media channels?
- How do we get the executive team or steering committee on board with our new ideas?
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What’s in a ‘brand’name?
(steps to naming and (re)branding)
What makes a company name strong? Can we achieve that as well? In this workshop, we work together towards a potential new company name (naming) and cover everything involved in rebranding.
This workshop answers questions like:
- How do you develop a strong, distinctive name and a new brand
- What pitfalls should we watch out for when it comes to naming
- What is involved in rebranding?
- How do we get the executive team or steering committee on board with our new ideas?
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Experienced pro with educational skills
That’s what characterizes Hans. After McKinsey, Postbank, and KPMG Consulting, he has extensive experience as an interim manager with various (corporate) organizations in both the business and consumer markets. His most recent role was as marketing director at Eneco eMobility.
- Inexhaustible source of creativity
- "Getting the job done" is second nature to him.
- Was a part-time marketing instructor for 5 years at secondary vocational & higher professional level.
- Recent achievement: served as interim marketing director for Benelux and Germany at Eneco eMobility for 1.5 years.
