Company name creation
Coming up with a new company name is a challenge you can approach in several ways. You can think of one off the cuff, but it becomes much stronger when it’s developed as part of a business strategy. That way, the new name aligns with your (new) positioning and values. Here’s what it brings you:
- A stronger distinction from competitors
- A repositioning in a new day and age
- Connection to new generations or target audiences
A new company name offers new opportunities
Coming up with a new company name is often a challenging search. There are many options to choose from, and the costs of implementation are often perceived as high. Yet, it actually creates many new opportunities within both existing and new markets.
The long-term future of your company is actually strengthened by adopting a new name. Here are a few advantages:
- It’s a moment to connect with new generations or different target audiences.
- A new company name and identity keep your business current and relevant.
- It’s a new opportunity to differentiate yourself from the competition.
Do you want to know and outline everything involved in developing a new company name or brand? Then download our whitepaper ‘Rebranding Business Case’. It contains even more insights and—of course—an outline of a comprehensive business case to support your decision.
Want to know more? Ask Hans
- >25 years of international experience as a Senior Marketing Professional and Consultant in B2B M&As, tech scale-ups, SMEs, and large corporations.
- McKinsey, KPMG Consulting and ING Bank alumnus, amongst others.
- ‘Getting the job done’ perfectly describes him.
- Founder and owner of Ministry of Marketing (since 2012).
