Company name creation
Company name creation is a challenge that you can approach in multiple ways. You can come up with one off the top of your head, or you could view it as part of your business strategy. That way, the new company name will suit your new positioning and values. This is what it can bring you:
- You can differentiate yourself even more effectively.
- A repositioning in a new day and age
- Connection to new generations or target audiences
A new company name offers new opportunities
Coming up with a new company name is often a difficult search. The focus is mainly on the costs of implementing a new name, while in reality, it creates new opportunities in existing and new markets.
The future of a group of companies can actually be strengthened with a new company name. Here are a few advantages:
- Reducing the number of brands can result in significant cost savings.
- Certain well-known brands could be continued as labels or propositions.
- It provides a momentum to connect with new generations or other target groups.
- A new company name and identity keep your business current.
Do you want to understand what is involved in developing a new company name or brand? Download our whitepaper ‘Rebranding Business Case’. It contains more insights and, of course, an extensive business case setup to support your decision.
Want to know more? Ask Hans
- More than 25 years experience as Senior Marketing Professional and Consultant at B2B M&A’s, Tech Scale-Ups and SME & Big companies.
- McKinsey, KPMG Consulting and ING Bank alumnus, amongst others
- ‘Getting the job done’ was tailor-made for him.
- Founder and owner of Ministry of Marketing (since 2012).
